The 2010 version of this useful report is now available (www.nonprofitsocialnetworksurvey.com). It shows which social networking sites are most commonly used by nonprofit organisations (mainly in the US), and how much staff time they dedicate to maintaining their social networks.
Facebook is by far the most often used social networking site (86% of respondents), with Twitter use growing fast (up from 43% in 2009 to 60%). Use of MySpace fell by 45%.
Nearly 85% of respondents allocated a quarter of a full-time post to managing their social network presences, and half are planning to devote more staff time in future.
While the survey participants were self-selecting (and therefore possibly biased towards use of social networking sites), the report shows some interesting trends, and is well worth a look if you are trying to decide whether or not to get into social media.
